Many of my earliest memories as a little girl are sitting in high-top chairs at the Lancôme counter with my mother, watching in excitement as she applied grown-up paints and crayons to her face. She would chat with the lady in the chic black outfit and leave seeming, somehow, refreshed and new. I simply could not wait until it was my turn to dip into this otherworldly experience of beauty and transformation. Years later, I would witness how reversing hair loss in that same mother restored confidence after her cancer journey, and soon after, how a fitness brand changed my brother's ability to work. The kicker? Both of these successes were delivered from brands I did contract work for early in my career - moments that taught me contemporary marketing isn't just about waking up and producing something pretty, it's about giving people the tools to improve their lives.​

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That fascination with how visual culture shapes identity and desire led me from the University of San Diego (BA in Art History) to the Courtauld Institute of Art in London, where I earned my MA focusing on the 20th century democratization of design (Bauhaus, anyone)? Along the way, I dabbled in everything from creative advertising to the legality of image circulation to mastering the perfect formula for standby travel. But no matter what I studied or where I flew, I always found myself buried back in Illustrator, drawn to the intersection of historical insight and contemporary creation.

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Since returning to Southern California, I've spent 8 years building my expertise in what I call "aspirational access industries" - healthcare, beauty, and wellness brands that bridge sophisticated innovation with real change in everyday lives. My creative journey has taken me from medical arts consulting where I learned to create for healing environments to European wellness brands where I discovered the power of elevated therapeutic experiences and most recently to the medical aesthetics industry where I've spent 4 years in art direction leadership. As the bulk of my own agency's clients come from fitness industries, pharmaceutical consulting, and aesthetics/beauty brands, I've learned that the most powerful companies don't just sell products; they make transformation feel possible.

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At Archaeology Design, I approach each project like an archaeological search: uncovering something new through both historical and contemporary contexts, using advanced visual analysis to assign purposeful meaning in our modern world. In this world, medical and hospitality brands have the same principles, and pharma and beauty brands relate endlessly together.

 

Whether I'm designing scrubs for medical teams, developing brand identities for wellness companies, or translating complex science into accessible beauty narratives, I create solutions that speak to both conscious needs and subconscious aspirations – design that bridges the gap between who people are and who they're becoming.

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When I'm not browsing typefaces or making my usual museum rounds, you can probably find me buried in French New Wave films, perfecting my morning disco playlist, or researching my next trip abroad. Because really, the best creative work happens when you stay curious about the world around you.